The Toronto Star is one of the major print publications where Sunwing debuts its weekly marketing strategies. This is used to push different kinds of vacation packages (family oriented, adults only etc,), highlight specific products and prices to drive consumers to the website to book there vacation.

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Magazine ads are utilized to push co-operative partnerships with hotels and destinations as well as highlight exclusive deals and products that Sunwing offers.

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Some publications include Ensemble magazine, Parents Canada, Horizon Magazine and Today's Bride.